Question 1

What is Digital Share of Voice in the AI era?

Accepted Answer

Digital Share of Voice (DSoV) measures how often your brand is mentioned, cited, or recommended by AI engines like ChatGPT, Perplexity, Gemini, Claude, Grok, and DeepSeek — compared to your competitors. As AI-mediated discovery replaces traditional search for millions of users, your DSoV directly determines how many potential customers hear about your brand from AI.

Question 2

What is winek.ai and what does it do?

Accepted Answer

winek.ai is a Brand Visibility platform that measures, audits, and helps you grow your brand's presence in AI-generated answers. We live-test 6 major AI engines with prompts relevant to your industry, score your technical AI readiness, measure your Digital Share of Voice against competitors, and generate a prioritized action plan to increase your brand's citation rate.

Question 3

How is the Brand Visibility Score calculated?

Accepted Answer

The Brand Visibility Score is calculated across 4 modules: AI Readiness (20pts) — technical factors like llms.txt, schema markup, and AI crawler settings. Brand Citability (25pts) — content depth, E-E-A-T signals, and factual density that make AI engines want to cite you. Domain Authority (15pts) — domain age, Wikipedia presence, and trust signals. AI Citation Testing (40pts) — live tests of whether your brand appears in AI engine responses across 6 engines, weighted by market share.

Question 4

Which AI engines does winek.ai test?

Accepted Answer

winek.ai tests 6 major AI engines: ChatGPT by OpenAI (60% weighting — market leader), Google Gemini (20% — integrated into Google Search), Perplexity AI (10% — high-intent answer engine with real citation data), Claude by Anthropic (7% — professional/expert segment), Grok by xAI (1.5%), and DeepSeek (1.5%). Weightings reflect real-world market share to give you a true picture of your brand's AI presence.

Question 5

How is winek.ai different from traditional SEO tools?

Accepted Answer

Traditional SEO tools measure rankings on Google. winek.ai measures something fundamentally different: whether AI engines recommend your brand when users ask questions in your space. When someone asks ChatGPT 'what is the best solution for X', they get a direct brand recommendation — not a list of links. winek.ai tells you if that recommendation is yours, and exactly what to do to make it so.

Question 6

What is AI Citability and why does it matter?

Accepted Answer

AI Citability measures how likely AI engines are to quote, reference, and recommend your brand content when answering user questions. It is determined by signals like content depth, factual density, structured data, authoritative sources, and E-E-A-T markers. High citability means AI engines treat your brand as a trusted, authoritative source — the modern equivalent of ranking #1.

Question 7

Is winek.ai free to use?

Accepted Answer

Yes. winek.ai offers a free tier that includes 3 brand visibility audits per month with a complete report across all 4 modules and 6 AI engines. No signup required for your first audit. Pro plans start at 19€/month for more audits, competitor tracking, Digital Share of Voice monitoring, and full API access.

Question 8

How long does a Brand Visibility audit take?

Accepted Answer

A complete Brand Visibility audit takes approximately 30 seconds. This includes crawling your website, testing 6 AI engines with prompts generated from your brand DNA, analyzing citability and authority signals, and generating a personalized action plan.

Question 9

How can I improve my brand's Digital Share of Voice?

Accepted Answer

winek.ai generates a personalized Brand Action Plan based on your specific audit data. Common high-impact improvements include: creating an llms.txt file, adding FAQ and Organization schema markup, ensuring AI crawlers are permitted in robots.txt, improving content depth and factual density, building citations on authoritative external sources, and ensuring your brand name appears clearly in your page structure.

Question 10

Why does my brand's AI visibility matter for revenue?

Accepted Answer

AI engines are becoming the primary discovery channel for high-intent users. When someone asks Perplexity or ChatGPT for a brand recommendation and your competitor is cited instead of you, that is a lost lead — no ranking, no click, no conversion. winek.ai's Revenue at Risk module estimates the monthly revenue impact of your current AI invisibility, based on your industry's search volume and average lead value.

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