Expert guides on GEO, AI visibility, and how to get cited by ChatGPT, Perplexity, Gemini, and other AI engines.
The average GEO score for an unoptimized site is 35–45 out of 100. Most of that gap is fixable in a week. Here's how the score works and what moves it the most.
SEO is not dead. But 80% of AI citations come from outside Google's top 100 results. The two disciplines share a foundation and diverge in specific, important ways.
llms.txt is the most underused GEO signal in existence. Less than 1,000 sites have one. Here's exactly what to write, how to structure it, and why it's worth doing today.
Zero-click is accelerating. But AI traffic converts at 14.2% vs Google's 2.8%. The brands winning aren't chasing clicks — they're building presence where decisions happen.
A B2B SaaS team went from 1/10 to 6/10 AI prompts generating a brand citation in 60 days. Here's exactly what they changed, in order, and what moved the needle.
We ran the same GEO audit on 6 direct competitors in the AI visibility space. The results reveal exactly where the market leader's citation advantage comes from — and where the gaps are.
By 2028, AI search visitors will outnumber traditional search visitors. 93% of Google AI Mode sessions already end without a click. Here's what the data says happens next — and what it means for your brand.
The GEO tools market went from zero to $848M in under two years. We break down what Profound, Semrush AI Toolkit, Otterly, Adobe LLM Optimizer, and others actually offer — and what they cost.
73% of AI citations happen without a brand name mention. Gemini cited one site 182 times without naming it once. Here's what brand visibility actually means in the age of AI search.
ChatGPT still dominates but its share dropped from 87% to 64% in 12 months. Gemini tripled. Here's the definitive ranking of AI search engines by traffic, query volume, and referral quality in 2026.
GEO (Generative Engine Optimization) is the practice of getting cited by ChatGPT, Perplexity, Gemini, and other AI engines. Learn how it works, why it matters, and how to measure your GEO score in 2026.